Privacy policy

Effective Date: June 08, 2026

This Privacy Policy describes how DailyRoot (“DailyRoot”, “we”, “our”, or “us”), a wellness brand owned and operated by Vianora Wellness Private Limited, collects, uses, stores, processes, and protects information when you visit or interact with www.shopdailyroot.com or engage with DailyRoot products and services.

At present, the Website primarily functions as an informational and educational platform. Product purchases are currently fulfilled through Amazon and related Amazon services. Future direct-to-consumer purchasing functionality may be added to the Website.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Business Information

DailyRoot is a brand owned and operated by:

Vianora Wellness Private Limited
C-147, Okhla Industrial Estate Phase 1
New Delhi, Delhi 110020
India

Official Contact Email:
hello@dailyroot.com

Website:
www.shopdailyroot.com

2. Information We Collect

We may collect the following categories of information:

• Personal Information:
Name, email address, phone number, and information voluntarily submitted through contact forms, newsletter signups, waitlists, surveys, customer communication, or other interactions with DailyRoot products and services.

• User-Generated Content:
Reviews, testimonials, social media references, tags, comments, or other content voluntarily submitted to or publicly referencing DailyRoot.

• Technical Information:
IP address, browser type, operating system, approximate geographic location, referral URLs, and website interaction data.

• Analytics & Tracking Information:
Information collected through technologies such as Google Analytics, Meta Pixel, Shopify integrations, Klaviyo, cookies, and similar tracking technologies.

• Communication Information:
Messages, support requests, emails, dispute notices, legal communications, feedback, and survey responses voluntarily submitted to us.

3. How We Use Information

We may use collected information to:

• Operate, improve, and maintain the Website
• Respond to customer inquiries and support requests
• Send newsletters, updates, educational content, or promotional communications
• Analyze website performance and visitor behavior
• Improve user experience and website functionality
• Prevent fraud, abuse, or unauthorized activity
• Support future e-commerce, subscriptions, or direct-to-consumer functionality
• Manage legal notices, dispute resolution communications, and compliance obligations
• Comply with applicable legal obligations

4. Amazon Fulfillment & Transactions

Currently, product transactions are primarily fulfilled through Amazon and Amazon FBA systems. Purchases completed through Amazon may be governed by Amazon’s own payment processing, shipping, return, and customer service policies.

DailyRoot and Vianora Wellness Private Limited do not directly process payment card information for Amazon-based purchases.

5. Cookies, Analytics & Tracking Technologies

The Website may use cookies, Meta Pixel, Google Analytics, Shopify technologies, session tools, and similar technologies to improve website functionality and understand visitor interactions.

These technologies may support:

• Analytics and website performance monitoring
• Website optimization
• Email campaign performance
• Advertising measurement
• Future remarketing or advertising initiatives

Certain analytics or advertising technologies may collect information regarding browsing behavior, device activity, and interactions with the Website.

Under certain U.S. state privacy laws, including California law, some forms of advertising-related data sharing may be considered “sharing” of personal information even where no monetary payment occurs.

California residents may limit certain tracking activities through browser or device privacy settings or by contacting us directly.

You may manage cookie preferences through your browser settings. Continued use of the Website may involve the use of cookies and similar technologies consistent with standard website functionality and analytics practices.

6. Email Marketing & Communications

If you voluntarily subscribe to our newsletter or communications, we may send you:

• Educational wellness content
• Product updates
• Brand announcements
• Promotional communications
• Waitlist or launch notifications

All marketing communications will include an unsubscribe mechanism and our business mailing address in accordance with applicable laws including the CAN-SPAM Act.

You may unsubscribe at any time using the unsubscribe link provided in our emails or by contacting us directly.

7. Data Sharing

We do not sell personal information.

We may share certain technical, analytics, or advertising-related information with trusted service providers or platforms assisting with:

• Website hosting
• Analytics
• Email communications
• Security and fraud prevention
• Marketing or advertising systems
• Customer communication tools

California residents may opt out of certain forms of data sharing used for advertising purposes as described in Section 12.

These providers are contractually required to handle information in a commercially reasonable and confidential manner.

8. Data Security & Retention

We implement appropriate technical and organizational safeguards designed to help protect information from unauthorized access, misuse, disclosure, or destruction.

While we implement reasonable safeguards, no system can be guaranteed to be completely secure.

In the event of a data breach affecting personal information, we will notify affected individuals where required under applicable law.

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required by applicable law. Marketing and analytics-related information is generally retained for no longer than 24 months unless a longer retention period is legally required or operationally necessary.

9. International Visitors & Cross-Border Transfers

The Website is operated from India and may be accessed by users located in the United States and other jurisdictions.

Information collected from U.S.-based visitors may be transferred to and processed in India.

We process such information with appropriate technical and organizational safeguards consistent with applicable privacy laws.

For questions regarding cross-border data practices, users may contact us directly at hello@dailyroot.com.

10. Children’s Privacy

The Website and products are intended for individuals 18 years of age or older.

We do not knowingly collect personal information from individuals under 18 years of age.

If we become aware that personal information from a minor has been collected unintentionally, we will promptly delete such information.

11. Wellness & Supplement Disclaimer

Content available on this Website is provided for informational and educational purposes only and should not be interpreted as medical advice.

Statements regarding dietary supplements have not been evaluated by the U.S. Food and Drug Administration unless explicitly stated otherwise. Products are not intended to diagnose, treat, cure, or prevent any disease.

Users should consult qualified healthcare professionals before making wellness, nutrition, or supplement-related decisions.

12. Your Privacy Rights

Depending on applicable law and jurisdiction, users may have rights related to:

• Accessing personal information
• Correcting inaccurate information
• Requesting deletion of personal information
• Withdrawing marketing consent
• Requesting clarification regarding data usage practices

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and related California privacy laws.

California residents may have the right to:
• Know what categories of personal information are collected and how they are used
• Request deletion of certain personal information
• Request access to specific personal information
• Opt out of certain forms of data sharing used for advertising purposes
• Not be discriminated against for exercising privacy rights

DailyRoot does not sell personal information.

Privacy-related requests may be submitted to:
hello@dailyroot.com

We will respond to verifiable CCPA requests within 45 days of receipt. Where reasonably necessary, we may extend this period by an additional 45 days with prior notice.

13. Third-Party Links

The Website may contain links to third-party websites or platforms including Amazon, social media services, educational resources, or external websites.

We are not responsible for the privacy practices, policies, or content of third-party services.

14. Future Website Features

This Privacy Policy is intended to remain applicable as the Website evolves.

Future functionality may include:

• Direct Shopify checkout
• Subscription services
• Customer accounts
• SMS marketing
• Loyalty or rewards functionality
• Expanded direct-to-consumer operations

Additional notices or policy updates may be provided if operational practices materially change.

15. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy periodically.

For material changes, we will provide notice on the Website homepage at least 14 days prior to such changes taking effect.

For non-material updates, continued use of the Website following the revised effective date constitutes acceptance of the updated Privacy Policy.

16. Contact Information

For questions regarding this Privacy Policy or privacy-related requests, please contact:

DailyRoot
A brand owned and operated by Vianora Wellness Private Limited

Business Address:
C-147, Okhla Industrial Estate Phase 1
New Delhi, Delhi 110020
India

Email:
hello@dailyroot.com

Website:
www.shopdailyroot.com

This Privacy Policy is intended to support transparent, privacy-conscious, and responsible operation of the DailyRoot brand and Website.